Australian home builder G.J. Gardner has appointed WiredCo. creative and content agency of record.
The family business, which has been in operation since 1983, operates under a franchise model across Australia, New Zealand and the USA.
WiredCo., which pitched against ten agencies, has been retained to deliver strategic and creative duties that position the brand for growth via a new platform.
WiredCo. partner David Kennedy said G.J. Gardner is a fascinating business.
"On the one hand they’re builders on an epic scale. On the other, they create this soft, emotional multi-sensory product,” he said.
WiredCo. founder & MD Angela Hampton said building is generally seen as a rough and tough business.
"But when we met them, we connected over their belief that empathy should go into every stage of the building journey,” she said.
With 94 offices and 1,500 employees, G.J. Gardner build nearly 6,000 homes a year. The company also has plans to double the size of its US business, with offices across California, Colorado, Florida, Texas and Indiana.
Marketing manager Todd Gordon said the company was impressed through every stage of the pitch process with the team from WiredCo.
"They unpacked our brief in their own unique way and made sure they went the extra mile to not only understand the brand but the people behind it - our franchise owners," he said.
"As an added bonus, they are great humans with values that align perfectly with ours and we are excited to really break the mould of the home building category with them."
As well as brand duties, WiredCo. will also take the lead on developing the brand’s social and content, along with other special projects.
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