Alex Frankis.
WiredCo. has appointed Alex Frankis the agency’s head of paid media & strategy.
Frankis, ex-OmniCom Media Group, Spotify, and most recently, Cartology, has worked across multiple regions including Australia, Canada, India and Korea.
He will work with group business director Samantha Nunura, who celebrates her fourth year at the agency this year, together with founder and managing director Ange Hampton and managing partners David Kennedy-Cosgrove and Michelle Hampton.
“There are plenty of senior marketers out there who can lead a team of people and do outstanding, fame driving, work," said founder and managing director Ange Hampton.
"We met a lot of people like this during the recruitment process for this role, but what was most important to us was finding someone who also believes the special sauce to creating a truly connected and high performing team is to lead with vulnerability and authenticity.
“Alex had this in his own special way, and when his professional and technical credentials also checked out with flying colours, we knew we’d found the one."
Frankis will also be responsible for continuing to evolve the agency’s MarTech and media buying solution, FuseBox.
"Ange, Sam and the rest of the team were so great during the interview process that it became a very easy choice to join," Frankis said. "I look forward to working with the team and WiredCo’s exciting roster of clients.”
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