Independent agency WiredCo. has expanded its earned media team, WireCast, with two new appointments.
Jessica (Jess) Nutt has joined the agency as Senior Account Manager (Earned Media), along with Constance Nicolaou as Senior Account Executive (Earned Media).
Joining WiredCo from Liquid Ideas, Jess has led integrated comms campaigns for Makers Mark, Four Pillars, and Pernod Ricard, and her passion is demonstrating how PR can effectively support broader brand strategies and how it positively impacts overall creativity.
Constance (Connie) joins Wired from Primary Comms Group where she spent three years working across earned media, activations, and content creation.
The new appointments come after WiredCo. experienced a significant 450% growth in the agency’s earned media division and 19% overall in the last 12 months following a string of new client partners coming on board and expanded remits from existing clients.
WiredCo. launched its earned media offering at the end of 2022 and in less than two years, has grown revenue for the agency overall by almost 11%.
“Both Jess and Connie are absolute guns at their craft, and most importantly, they’re kind, caring and clever which is already proving to be a winning combo for our agency. We're looking forward to them bringing lots of mischief and mateship to help us create more magic for our clients,” said Managing Partner, Michelle Hampton.
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