Independent vehicle safety testing and consumer advocate, ANCAP SAFETY, has engaged Windsorborn as its social media strategy and creative performance agency.
The engagement serves to elevate ANCAP SAFETY’s brand recognition across the Australian and New Zealand markets by targeting niche consumer cohorts and encouraging their consideration, active use, and peer social sharing of ANCAP’s safety ratings and specialised vehicle safety information.
Campaign material rolls out across social platforms this month.
ANCAP CEO Carla Hoorweg said: “Windsorborn has demonstrated a valuable combination of skills in the creative, data performance and digital media space, and this balanced offering aligns well with ANCAP’s needs and resources.
Windsorborn MD Will Reynolds said: “Following a competitive pitch process, we are very excited to help ANCAP further strengthen its presence in the marketplace, increase brand engagement, and ensure its expert ratings and advice are top-of-mind for all consumers.”
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