Win Corporation is taking Nine to court in a bid to stop it streaming programs into regional Australia.
It is thought the regional broadcaster will seek an interim injunction from the NSW Supreme Court in order to stop Nine's streaming service 9Now from broadcasting in the area. The hearing is set for today (Thursday).
Regional television broadcasters have long held concerns over the impact of streaming on operations. Nine is not the only metropolitan broadcaster to be pushing into the streaming space, with Network Seven launching 7Live during the Melbourne Cup last year.
Win is owned by business man Bruce Gordon. Gordon boosted his stake in the Nine Network to 14.95% in October of last year. He also owns a stake in rival television network Ten Network Holdings.
Last year, Win and Nine were locked in fierce programming negotiations to allow Win to continue to access Nine's programming. The deal was set to expire at midnight on 31 December, but was given a six-month extension at the last minute.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.