Digital payments company Limepay announced the appointment of former media agency senior executive Willie Pang as CEO.
Pang was the managing director, GroupM Services, and before that CEO of MediaCom AUNZ.
Limepay was formed in 2018 to pioneer a new category of digital payments, white-label enablement.
“Limepay has always set out to do something different; to flip the digital payments landscape on its head," says Pang.
"Our broader mission is to empower brands to build longer, stronger and ultimately more loyal customer relationships."
Co-founder and chief innovation officer Tim Dwyer: “At a time where everyone is embracing digital payments at fever pitch, Limepay is perfectly positioned as a white-label payment enabler to serve customers in the ways they want to pay now and in the future.
"Willie has extensive experience and deep expertise in building digital technologies with customer experience at the heart. We’re excited to have him as part of the family.”
Josh Edis, co-founder and COO: “Enabling better customer experiences by giving brands greater control over their payments and data ecosystem is at the heart of Limepay’s unique value proposition.
"As a trusted industry champion for building engagement and loyalty between brands and their customers, Willie is exceptionally well placed to take this brand-first payments proposition to a global audience.”
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