L to R: Mark Buckley; Damian Cox, CEO and founder of Wildstone; Jonathan Chandler, group managing director of Wildstone; and Noel Cook.
Outdoor media infrastructure company Wildstone has has closed an agreement to fund two digital spectacular sites for billboard media provider Alliance Outdoor Media Group.
Wildstone will take over two sites previously owned by Alliance, fund the provision of digital boards and then lease the sites back to Alliance Outdoor, which will manage media sales.
The first site is located in Nunawading, where a single-sided digital measuring 19.99m x 4.60m will be facing the busy intersection of Maroondah Highway and Springvale Road.
The second location, a monopole site on the Craigieburn Bypass in Epping, will host a digital spectacular measuring 18.99m x 4.57m.
Digital spectaculars are super-sized, high-impact digital billboards in high traffic locations designed to gain maximum attention.
Wildstone Australia MD Noel Cook said the company is really excited to have completed its first deal in the market and the very first of this nature in the Australian market.
"Based on discussions we’ve been having with billboard owners across the states, we believe it is just the first of many and look forward to playing a significant role in the digitisation of the country’s outdoor advertising market," he said.
Alliance Outdoor Media Group GM, Mark Buckley, said dealing with the Wildstone Australia team was seamless, especially because of their deep knowledge of the industry and professionalism.
"We hope to do many more deals with them," he said.
The agreement is the first signed by Wildstone since it entered Australia’s OOH market in May, appointing Noel Cook to head up its operations in the country. In August it added to the team with the appointments of Mitch Cook as commercial director and Amber Burbidge as commercial executive.
Wildstone also recently joined the Outdoor Media Association as an asset owner member.
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