Premium ready-to-eat dessert and snacks brand Wicked Sister has appointed Forward as its public relations and digital agency following a PR and social creative review.
Forward and its GrowthOps group partners - Khemistry and GrowthOps Performance - joined forces to secure the account which will see the agencies deliver an integrated PR, social creative, and influencer marketing program.
The teams will be responsible for always-on social and public relations work, as well as launching Wicked Sister’s new High-Protein 510g tubs and new vanilla flavour this month.
Melbourne-based creative agency Communicado remains in place as Wicked Sister’s advertising partner with Half Dome continuing to place ATL paid media for the brand.
Also on the brand’s agency roster is branding agency The Contenders.
Wicked Sister head of marketing and NPD Pedro Demartini said the brand is excited to expand its collaboration with influencers and up its social media and PR game.
"Their innovative and creative approach will enhance our brand presence and integrate seamlessly into our overall marketing strategy," Demartini said.
Forward founder and MD Fergus Kibble said the team is delighted to welcome this home-grown Australian brand to join its roster.
"They're committed to growth and understand the powerful combination of social media and PR to drive engagement and advocacy," Kibble said.
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