Health startup Mosh is bringing the subject around men’s health issues to the forefront of mainstream media.
Mosh has released its latest TVC, purposely built as a conversation starter, encouraging men to get help and take action on difficulties in bed.
“According to the Australian Institute of Health and Welfare, Australian men do not prioritise health and are less likely to seek medical support," says Mosh head of marketing Christine Yoon.
"Additionally, even though these issues like erectile dysfunction (ED) and hair loss are more common than you think, there is still a big stigma around talking about these health conditions.”
Mosh has set out to give men a safe space to tackle their more uncomfortable issues.
The company is a men’s health destination for getting medical treatment on erectile dysfunction, hair loss, mental health and more.
The online health clinic connects men with accredited Australians doctors to organise tailored treatment plans and get medications delivered to your door.
With a goal to de-stigmatize addressing erectile dysfunction, Mosh isn’t afraid of getting dicks on TV either.
The TVC is set in the footy locker room, featuring a half-time team talk from a coach.
He’s seen encouraging his players, “C’mon guys. It’s time to lift. You’re just not performing like you used to. Where have you been lately? Not here.”
The camera then pans to a wide shot of the entire changeroom with men in deflated penis costumes sitting around the coach, being inspired to take action.
“The good-humoured approach will help open the dialogue and normalise the process of seeking help. We had to go through numerous and long debates with media networks on why we should be able to air this TVC," says Yoon.
"It’s incredible how many still felt uncomfortable with the concept while a few have applauded us for being forthright and shedding light upon the subject. At the end of the day, erectile dysfunction is a medical condition like any other, and we at Mosh want to help men get the right treatment."
According to Healthy Male Organization it is estimated that erectile dysfunction affects one million men in Australia and one in two Australian men aged 18-55 experience some form of sexual difficulty.
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