B Corp toilet paper company Who Gives A Crap, has named Eleven as its new PR and social agency following a competitive pitch process.
Eleven will lead local and global campaigns for the brand as it looks to expand into new markets – a remit spanning PR, social media and rapid response content.
As part of an integrated agency model, co-located sister agency TBWA\Melbourne will also support on strategy, creative and content, whilst Sustain by TBWA will consult from a environmental specialist perspective.
Kat Kearney, brand marketing director at Who Gives A Crap, said from the onset, Eleven displayed a strong understanding of its unique brand tone of voice and matched the company's ambition for creating fame-driven work.
"This, paired with their deep knowledge of deforestation and broader environmental issues, made them the right partner for us," she said.
Kiefer Casamore, general manager of Eleven and Sustain by TBWA, said Who Gives A Crap is a true Australian success story.
"Few brands have managed to build such an impressive global presence in such a short period of time – while also giving back to both people and planet," said Casamore.
"We’re chuffed to be able to contribute and build on this everyday.”
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.