Car manufacturer Chery has appointed whiteGREY as digital agency of record effective immediately following a competitive pitch process.
whiteGREY’s remit includes the digital transformation and performance media business across Chery’s brand portfolio, including website strategy & development, UX, CRM, digital content creation and lead generation.
The CEO of white GREY, Lee Simpson, said with a shared vision of driving ambitious growth through an innovative digital experience, whiteGREY’s digital and strategic approach to marketing will play a pivotal role in bolstering Chery’s market presence in Australia.
“Chery’s heritage in design and technology sets them up for success in a competitive Australian market," said Simpson.
"We look forward to working closely with Chery in creating a distinctive brand experience through digital channels to engage and inspire Australian car buyers.”
Chery views the partnership as an opportunity to further enhance its Australian brand identity.
Mark Vukoja, brand & marketing director at Chery, said the company is delighted to join forces with whiteGREY as it establishes Chery as a major contender in Australia’s affordable small car, EV and SUV sectors.
"The agency’s innovative and strategic approach aligns perfectly with our vision and together we will unlock new possibilities, using digital experiences to connect with our audiences and create a lasting impact in Australia’s automotive landscape," he said.
Work has already commenced with the first campaign to market in Q3
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