Creative technology agency whiteGREY has been appointed creative agency of record for Newcastle Airport.
The agency is tasked with building a brand proposition and creative platform that positions Newcastle Airport for sustained growth following the start of construction on a transformative terminal upgrade and expansion in 2023.
Lee Simpson, CEO at whiteGREY, said the team were delighted to bring fresh perspective to Newcastle Airport’s branding, blending creativity with data-driven insights to ensure the new brand platform resonates authentically with the local community and encourages increased airport usage.
“We are thrilled Newcastle Airport has chosen whiteGREY to lead this transformative growth agenda. We’re tasked with creating a brand platform that showcases the airport’s unique offerings and will play an instrumental role in shaping the region’s perceptions of Newcastle Airport and ultimately promoting regional growth," Simpson said.
“By combining the airport’s resources and data with our own tools and methodologies, we are creating work that fosters strong community connections, encourages travellers to re-consider Newcastle Airport and ultimately, drives the behaviour change that means more people choose to fly out of Newcastle.”
Peter Cock, CEO at Newcastle Airport, said the company's unwavering focus is on being the Airport the Hunter region deserves.
“As Australians find their travel legs again, it is the perfect time to show Hunter Region residents the value Newcastle Airport provides over its city counterparts," Cock said.
Burcak Sezar, Newcastle Airport’s executive general manager of marketing and communication, said the airport is at the start of the journey to vastly improve terminal facilities, ability to receive international flights and extend domestic offering.
"So now is the perfect time to make passengers consider their local airport as their origin of travel," Sezar said.
"We are excited about our partnership with whiteGREY and can’t wait to unveil a brand platform that will undoubtedly make a lasting impact on passengers from our region.”
Work has already commenced with the new brand positioning and creative platform expected in market shortly.
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