WhiteGrey's Volvo 'Living Seawall' shortlisted at the Cannes Lions

Chris Pash
By Chris Pash | 17 June 2019
 
Image: Screenshot from video clip

WhiteGrey's Volvo Living Seawall campaign in Sydney Harbour has been shortlisted for a Design Lions at Cannes.

The Living Seawall uses tiles made from concrete reinforced with 100% recycled plastic fibre to mimic the root structure of mangrove trees that were once prolific along Sydney Harbour.

The plastic fibres are embedded within the concrete in such a way that they cannot disperse into the environment.

 

Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au

Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.

comments powered by Disqus