Creative technology agency whiteGREY has appointed Nerida Murphy to the newly created role of design director.
Murphy will lead whiteGREY’s brand design offering and further elevate the level of craft within the agency.
Chad Mackenzie, chief creative officer at whiteGREY, said Murphy’s impressive background and track record of pushing the boundaries of design brings a new creative perspective to the team.
“We love Nerida’s perspective on design and her belief in how design can help tell a compelling brand story and influence customer experience. Her passion and craft are second to none and she has already made a positive impact on the creative output," said Mackenzie.
"As we continue to grow and expand our creative capabilities, Nerida is poised to play a pivotal role in elevating our brand design offering as well as our creative offering as a whole.”
Murphy previously held creative leadership roles at FutureBrand Australia and at Re (M&C Saatchi); she has also led her own design business.
Murphy said she is extremely passionate about creating human-centred, purpose driven brand designs that connect, with deep meaning, to their audiences.
"Joining whiteGREY’s team was a no-brainer for me, the agency bursts with creative power and its client roster is varied and impressive… I can’t wait to see what growth in brand value and elevating customer experience we can achieve through brand design," she said.
Murphy will work across whiteGREY’s national client portfolio alongside Mackenzie and the creative team.
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