Creative technology agency whiteGREY has launched a new sustainability practice - whiteGREY Positive - aimed at helping brands and NGOs achieve their sustainability goals and reduce environmental impact.
Through a range of marketing solutions, including brand strategy, creativity, behaviour change and technology, whiteGREY Positive will help organisations respond to Australian demands for sustainable progress at consumer and corporate levels.
Lee Simpson, CEO, whiteGREY said: “Responsible business in general, and sustainability more specifically, are central to the strategy of progressive businesses.
“What started as a passion in the agency 4 years ago has grown to a body of work in the space for the likes of WWF, Greenpeace, Volvo, Powershop, Sheldrick Wildlife Trust and more.
“Formalising the experience and capabilities into a practice is an exciting next step.”
whiteGREY Positive will be led by whiteGREY’s national chief strategy officer Simon Wassef, supported by the wider whiteGREY creative, strategy and technology teams.
Wassef said: “Pretty much every company in the ASX 200 lists responsible business as a core priority. We welcome that.
“But we also know it can be a hard road trying to achieve long-term goals whilst getting stuff done now.
“We’ve put all our knowledge and experience working in this space into whiteGREY Positive so that any business, at any stage of its responsibility journey, can walk through the door and start a conversation.”
whiteGREY Positive is already working with clients such as Volvo, HSBC and Scentre Group to continue driving responsible business agendas.
Wassef said: “We’ve recently worked with WWF Australia to support its Regenerate Australia program, set to be the largest and most innovative wildlife and regeneration program in Australian history.
“It’s the perfect time to launch whiteGREY Positive and continue similar purpose-driven work.”
Past sustainable campaigns include: award-winning work for Volvo, including its living seawall campaign; partnering with the Sheldrick Wildlife Trust to create hello in elephant, the human to elephant translator recognised for creativity at Cannes and effectiveness at the IPA Awards; Powershop’s power you can be proud of including pond party and free power mode and Australian nature needs your Australian nature for WWF Australia.
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