Creative technology agency, whiteGREY has appointed Reeshma Bhanji to the role of executive creative director, based in Sydney.
Bhanji’s immediate focus is to lead the Scentre Group (Westfield) business, as well as develop and deepen whiteGREY’s creative offering to drive business transformation for clients.
Previously with The General Store as creative director and prior to that founder of Flying Fish Designs, Bhanji brings a wealth of experience from both agency and client side (Merivale and Bendon) to whiteGREY.
Her expansive retail experience is garnered from working across brands such as Freedom, Rebel Sport, Aesop and Glasshouse Fragrances where she created campaigns and also lead strategy and creative thinking to create in-store spatial design experiences.
National CCO Chad Mackenzie said having such a powerful creative and design thinker on the team will provide new perspective for clients and expands the agency’s brand design offering giving it a 'designated home'.
“With a career built on a strong foundation of visual arts and design, Reeshma leans heavily into design, strategy and creativity to discover what will work for her clients’ brands to make their business better," said Mackenzie.
“Reeshma helps see the world differently, creating powerful as well as beautiful client solutions using design thinking to grow her client’s businesses.
"She is well known to challenge conventions to create breakthrough brand experiences and her unique way of blending design, strategy and creativity is an exciting proposition to bring to market and is the next step in the evolution of whiteGREY’s already strong creative offering.”
Bhanji said while design thinking is a critical component of the creative process, her passion lies in collaborating with her team and the clients to identify solutions that foster the growth of their business.
"This human-centric approach is what drives great creative and design, and I'm thrilled to bring this perspective to both whiteGREY and its clients," said Bhanji.
Bhanji’s appointment is effective immediately.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.