Where are all the senior women in creative? Where do women go, why are they not rising up the ranks, does discrimination exist and what form does it take? These questions have dogged creative agencies for years and SheSays is working with The Monkeys and Anomaly to find some answers.
The issue was brought back into sharp focus last year by the furore around Leo Burnett's hire of five white male creative directors, and the debate around sexism within agency culture flared up again over M&C Saatchi's 21st birthday party, but it's far broader than any one agency.
The survey is being run by SheSays in partnership with The Monkeys and Anomaly and AdNews is pleased to be part of the launch to take it to market. It's open to anyone in the creative and media industries and will only take 10 minutes to do.
The survey will canvass men and women both in the market currently and those that have left, and aims to uncover experiences and opinions on the matter.
Project leader and The Monkeys creative Siobhan Fitzgerald says: “It’s one thing to talk about the lack of women in creative—it's another thing to change it. Many agencies are looking to boost their ranks of female creatives and to do this they need to understand the barriers and issues that have to be overcome.
"This research is dedicated to understanding what holds women back so that agencies can address this to unlock the awesome female talent that we know is out there.”
Do the survey here, and be part of the discussion.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop me a line at rosiebaker@yaffa.com.au
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