Market research and data analytics firm YouGov has released its annual FMCG Rankings which reveals the most considered FMCG brands, across food, beverage, and personal care categories.
In Australia, these categories were topped by confectionery company Cadbury (50.9 points), oral care brand Colgate (54.0 points), and soda-maker Coca-Cola (39.6 points).
The rankings are based on YouGov BrandIndex’s Consideration score, which is a measure of likelihood of purchase from the category. The top ranked rankings show the brands with the highest Consideration score between January 1st 2022 and December 31st 2022.
Although Cadbury had a notable lead in the food rankings, Australian brands also made a strong showing, with Vegemite (39.9 points), Bega (38.5 points) and Weet-Bix (37.5) making it to the top four. Closely behind was frozen fish brand Birds Eye (37.0 points).
Australian dairy food brand Bulla (33.3 points) and Nestle’s Milo (31.2 points) were next, followed by Canadian frozen food company McCain (29.9 points).
Australian-born poultry provider Steggles (25.9 points) and food manufacturer Mars (24.9 points) rounded off the top ten.
As for the personal care rankings, Procter & Gamble’s Gillette (33.4 points) and Unilever’s Rexona (32.8 points) were the next most-considered brands after Colgate. Panadol’s Cold & Flu (30.8 points) and wound care brand Elastoplast (30.1 points) rounded off the top five.
Anitseptic mouthwashes Listerine (25.5 points) and Colgate (24.9 points) came next, followed by Australian health supplements company Blackmores in eighth (23.9 points).
Cancer Council’s Sunscreen (23.4 points) and Nurofen Cold & Flu (20.7 points) completed the top ten.
When it came to the beverage rankings, coffee brand Nescafé (26.6 points) and soda brands Pepsi (26.3 points) and Schweppes (26.1 points) were next ranked after first-placed Coca-Cola.
Tea and coffee makers Lipton (24.6 points) and Moccona (21.6 points) ranked as fifth and sixth most considered, followed by soft drink makers Bundaberg (20.9 points), Sprite (16.9 points) and Solo (15.0 points). Nestle’s Nespresso rounded off the top ten (15.0 points).
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