Home lending challenger brand Athena has appointed Sarah Sproule as its chief marketing officer starting in April.
She joins from Westpac Group where she was head of brand and marketing for the Bank of Melbourne as well as head of the inaugural in-house creative shop.
“I have watched the Athena brand with both joy and envy since it launched back in 2019 with arguably the most differentiated position and proof points in the home lending market," she said.
“The team has done a formidable job in crafting the brand since launch. I am beyond excited to join them as we work on the next iteration of the brand."
"What excites me most is the true cross function of the business as a whole - in developing propositions and GTM strategy – all of which genuinely centre on doing what’s best for our customers.”
Sproule spent 20 years agency side, working on many of the country’s biggest brands at shops such as AKQA.
She also brings considerable start up experience, consulting to the tech sector as well as founding her own agency in the mid 2000s.
Nathan Walsh, Athena CEO, said “We are delighted that Sarah is bringing her magic to Athena as our new Chief Marketing Officer. Since our launch in 2019, Athena has been on a journey of building a killer brand on a mission to help Aussies pay down their home loan faster.
"The brilliant Natalie Dinsdale built a wickedly talented marketing team that is obsessed with changing home loans for good. Sarah is ideally positioned to lead the next phase of Athena’s brand journey, with her deep category knowledge, challenger brand focus and entrepreneurial mindset.”
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.