Westpac has launched the next chapter of its Help campaign, this time focusing on small business owners across Australia.
The latest iteration of the campaign, created by DDB Sydney, tells the story of a couple who have emigrated to Australia and open a small business out of necessity, but grow to treasure it for the life and opportunity it gives their family.
"Our latest campaign brings to life the sheer dedication, challenges and rewards faced by small business owners of today. For many, when operating a family business, it becomes a focal part of that family’s life – the ups and the downs," Westpac Group’s head of brand, advertising & media Jenny Melhuish says.
“We recognise that there are a myriad of challenges that can come along with operating a small business. Westpac has developed a new online hub with a range of support to help Australians start, grow and maintain a small business - from practical tools and resources for employment and cash flow needs, to products and services that help businesses and staff get paid faster.”
DDB Sydney creative partner Matt Chandler says the ad was a tribute to many small business owners across the nation who could relate to the story told in the TVC.
"It really pays homage to so many small business owners with similar stories to that of the central character Ali; people who have set out on their own to build a life for their families," Chandler says.
"We count ourselves incredibly lucky to have such brilliant clients and production partners who make work like this possible."
Earlier in the year, Westpac worked with DDB to release its first work since the financial services royal commission, focusing on Australians separating from partners.
Set to the soundtrack of The Masters Apprentices classic Because I Love You remade by Amy Shark, the latest campaign has launched nationally across TV, radio, digital, out of home and social.
The new campaign coincides with the launch of Westpac’s ‘help when it matters’ logo.
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