Western Sydney International Airport (WSI) is inviting outdoor media companies to register interest in providing internal and external digital advertising.
WSI CEO Simon Hickey said this is an exciting opportunity for OOH organisations who have the knowledge, expertise and capability to deliver advertising solutions for an international 24-hour airport.
"When we open our doors in late 2026, WSI will have capacity for up to 10 million passengers a year," Hickey said.
"Our passengers will be among the most diverse in the world which presents a unique opportunity for brands to connect with their audiences at every stage of their journey."
There will be around 80 different digital advertising assets across the airport including large format outdoor digital signage and in-terminal operational and advertising screens delivering high potential passenger engagement.
This announcement follows news that Singapore Airlines will become WSI's first international carrier.
“This is in addition to a duty-free tender being released to create a spectacular new shopping destination inside the terminal, as well as the completion of an ROI process for car rentals, which has attracted some of the world’s most well-known brands,” Hickey said.
The digital advertising registration of interest process close October 8.
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