A tender for advertising at the Western Sydney International Airport (WSI) is now open.
Agencies which completed a registration of interest process have now been invited to tender to deliver out-of-home digital advertising.
"We’re fast approaching our official opening in late 2026, at which point we’ll begin welcoming up to 10 million annual passengers from all parts of the globe," Airport CEO Simon Hickey said.
"Airports are a unique environment in which businesses and brands can connect to those passengers in various ways as they travel through the precinct, so this tender is really an exciting opportunity for an OOH operator to seize this moment and deliver innovative advertising to a highly engaged audience."
There will be around 80 different digital advertising assets across the airport including large format outdoor digital signage and in-terminal advertising screens delivering high potential passenger engagement.
Hickey said the announcement follows milestones in recent months for other retail partners to deliver Duty-Free, Travel Essentials and Foreign Exchange services.
"While construction of Sydney’s new 24-hour airport is very nearly complete, our journey to welcome commercial partners to WSI is building more momentum each day, all of which will help make this airport a destination in its own right for passengers, workers and Western Sydney locals to enjoy world-class shopping, dining and amenities," he said.
The airport is on track to open for domestic, international and cargo services in late 2026.
The airport is built for growth, with plans in place that will eventually see Western Sydney become Sydney’s biggest international airport, handling more than 80 million annual passengers, similar to that of London’s Heathrow airport today.
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