American advertising agency Wieden+Kennedy has been added to McDonald's Australia's roster as an additional creative agency partner, AdNews can reveal.
"The appointment sees the highly successful creative company join our award-winning agency village, which aims to continue to deliver compelling and successful campaigns to drive our brand and business forward," a McDonald's spokesperson told AdNews.
"We were incredibly impressed by W&K’s understanding of our fans and creative approach and we are excited to work with them, alongside our existing agency partners - DDB, OMD, Akcelo and Digitas - in 2025.
"We would like to acknowledge and thank the other agencies who participated in the process."
Wieden+Kennedy has confirmed plans to set up an outpost in Sydney to service the McDonald’s business.
"After working with this brand for the past five years, it’s no secret that our love for McDonald’s runs deep," a Wieden+Kennedy spokesperson told AdNews.
"We’re excited to expand this relationship to Australia, and we look forward to bringing to life unique fan truths that celebrate what makes Macca’s so special to people."
According to Nielsen's Advertising Media Spend Report, McDonald's is the second biggest advertising spender in Australia.
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