WeAre8 has announced nine commercial partners, along with 10 impact partners, to coincide with the rollout of the social media app.
Commercial partners who are leveraging the sustainable, ethical and goodwill nature of the platform to engage audiences: Suncorp, SBS, Dove, Rexona, Omo, Virgin Australia Airlines, Nature’s Own, Coles and Telstra.
Impact partners who have joined the WeAre8 community and will benefit from the revenue generated from the advertising campaigns running on the platform and the donations paid forward by WeAre8 citizens: Adopt Change, Garvan Institute Foundation, The Great Barrier Reef Foundation, National Indigenous Culinary Institute, OzHarvest, Royal Far West, Starlight Children's Foundation, Take 3 for the Sea, UNICEF and UnLtd.
WeAre8 Australia CEO, Lizzie Young, said: “The calibre of brands who are supporting our launch month in Australia is nothing short of amazing. It speaks volumes about what these brands stand for and their desire to align their values with a social media platform that is good for people and the planet.
“We look forward to demonstrating the impact WeAre8’s advertising experience can deliver brands when you leave people feeling loved and rewarded, along with the ease of transaction through our sustainable ad manager, SAM-i.”
Suncorp chief marketing officer, Mim Haysom, said: “Suncorp’s purpose is to build futures and protect what matters and WeAre8’s value proposition is a perfect fit, and alongside the revolutionised ad-experience will help us form a deeper relationship with our customers.
“I look forward to seeing more Australians embrace a more positive social media experience.”
SBS marketing director, Jane Palfreyman, said: “We are excited to work with WeAre8 and believe it can help us deliver on our Charter, of serving Australia’s multilingual and First Nations communities, by being on their social-purpose led platform.”
WeAre8 sends 50% of their revenue back to people, 5% to carbon off-setting and impact partners and 5% to a 8Creator fund to inspire creativity on the platform. The app 'inspires you, is good for the planet, free-from-hate, puts money in your wallet and celebrates and champions good in the world in just eight minutes a day'.
WeAre8 is available to download now from the Apple App Store or Google Play.
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