Socially-led creative agency We Are Social has expanded its relationship with Volkswagen Group Australia, adding new brands to the portfolio.
Following a competitive pitch, the agency was selected to lead social strategy and execution for Audi, CUPRA, Škoda, and Volkswagen Commercial Vehicles.
This expansion builds on a five-year partnership with Audi, during which We Are Social has boosted the brand’s presence through innovative social-first content and impactful influencer partnerships.
The agency will be responsible for building the group’s social strategy across Audi, CUPRA, Škoda, and Volkswagen Commercial Vehicles under the new agreement, elevating their presence through targeted channel management, creator engagement, and the execution of socially-led brand and model campaigns.
In choosing We Are Social, VGA was looking for an agency partner that could deliver best-in-class social thinking and execution at scale, to stand out in the competitive premium automotive sector.
We Are Social Australia CEO Suzie Shaw, said she's thrilled to expand the relationship with Volkswagen Group Australia.
“This win is a testament to our team's commitment to innovation and our deep social expertise,” she said.
“Working with iconic brands like those within VGA’s portfolio inspires us to continually push creative boundaries to help drive growth across the portfolio.”
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