Sydney FC has appointed Suzie Shaw, chief executive of socially led creative agency ‘We Are Social’, to the club’s board of directors.
Shaw heads up We Are Social’s 60-strong Australian team having joined the company in mid-2015.
With 25 years in advertising and marketing, Shaw is a strategic and creative thinker with extensive experience consulting to many large global brands in sport, media & entertainment, travel, and financial services.
Chairman Scott Barlow said the appointment was an important step for the club.
“I’m very pleased to be appointing Suzie as a Director to the Sydney FC board," he said.
“Suzie is an expert in her field, and she brings with her a broad range of skills and experience across the marketing, advertising and social media sector, which will complement the capabilities of our board perfectly.
“Suzie has a genuine passion for football, and growing Sydney FC and the game in Australia. I am looking forward to working with her.”
Shaw said Sydney FC is an iconic club with limitless potential, and there’s arguably never been a more exciting time for football in Australia.
“The passion generated by the FIFA Women’s World Cup has given us a once-in-a-generation opportunity for growth and I can’t wait to get started," she said.
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