Global socially-led creative agency We Are Social has promoted Australian CEO Suzie Shaw to the new role of Asia-Pacific chief executive.
She will be responsible for driving the agency’s growth across Asia-Pacific, fostering regional partnerships, and strengthening capabilities, while continuing to lead the team in Australia.
Shaw, who joined the agency in 2015, has grown the Sydney team to more than 60, delivering award-winning campaigns for brands such as Samsung, Audi, Adidas, and TikTok.
She is part of the agency’s executive management board and reports to global group CEO Toby Southgate.
"We have a huge opportunity to help brands not just join the conversation but lead it in a way that truly resonates with their communities," Shaw said.
Southgate said this is an exciting moment for the business.
"Suzie’s exceptional track record and passion make her the perfect leader for our Asia-Pacific region," Southgate said.
We Are Social also announced the launch of an office in Bangkok with inaugural clients including L’Oréal, KFC, Warner Bros. Discovery, and T&B Media.
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