Socially-led creative agency, We Are Social, has expanded its relationship with the Colgate-Palmolive group after winning a competitive pitch for Colgate, Hills and Palmolive.
This win comes off the back of a successful year partnering with oral care brand, hello - also part of the Colgate-Palmolive group - which sees the agency delivering social-first content that drives awareness and consideration.
Under the new agreement, We Are Social will be responsible for building the group’s social channels across hello, Colgate, Palmolive, and Hills, and will encompass management of organic and paid social media, as well as creator engagement.
We Are Social Australia CEO, Suzie Shaw, said the agency has enjoyed a productive relationship with the Colgate-Palmolive team to date.
"It’s exciting for us to collaborate on a broader scale to help them really drive business growth across a number of categories," she said.
Anthony Crewes, marketing director South Pacific at Colgate-Palmolive, said We Are Social not only demonstrated through the pitch an unrivalled wealth of knowledge in creative and social media, but also its progressive approach and utilisation of tools and processes to be effective and nimble was a stand out.
"We have always really enjoyed the attitude and passion of their team and have found our values are truly aligned, making this a strong foundation to what we know will continue to be a very successful partnership," said Crewes.
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