We Are Social has hired multi-award-winning creative director Phil Shearer as its new executive creative director.
Shearer joins from BD Network, having previously worked as a creative director at R/GA Sydney, Iris and Y&R.
He will work alongside We Are Social’s managing director Suzie Shaw and the 35-strong team.
"I'm excited. A lot of marketing objectives seem to forget relevance to people's lives, but social ideas have to be inherently useful,” Shearer says.
Shaw adds, “The scope of social is growing daily. It’s no longer a niche that gets bolted on at the end of the process. There’s a huge opportunity for brands to put social thinking at the heart of their marketing and this is what we do. We’ve brought Phil in to help us deliver really big social ideas. I love a lot of the work he’s done in the past, but know the best is yet to come.”
Email Nicola at nicolariches@yaffa.com.au.