Kate, James, Summer
Group-M media agency Wavemaker has been on a hiring and promotion spree within the strategy department.
From Initiative highly-awarded strategists Summer Treseder and Kate O'Loughlin join Wavemaker as associate strategy director and O'Loughlin joins as strategy director.
Treseder will play a key role in leading media strategy and planning for clients in the entertainment, tourism, and FMCG categories.
O'Loughlin will be responsible for developing strategies for clients embracing creativity and challenging conventions.
Marco Del Castillo and Bec Drummond have been promoted from group strategy directors to joint heads of strategy, in recognition of their award-winning contribution over the past 10 years.
Del Castillo and Drummond will continue to report to James Boardman, who was promoted to chief strategy officer in December 2023, and leads Wavemaker’s strategic output alongside chief product officer James Hier.
Boardman said the agency is thrilled to welcome Treseder and O'Loughlin to the Wavemaker family.
"They are part of a new generation of dynamic and award-winning strategists. Their proven track record of innovative thinking and award-winning work speaks for itself," Boardman said.
"They both share Wavemaker’s spirit of positive provocation and will play a key role in shaping the future of our clients' brands."
Treseder said she is pumped to be joining Wavemaker and can't wait to bring to life some amazing work for clients.
"The opportunity to take on fresh challenges in a new agency environment drew me to Wavemaker – and their impressive new Sydney Campus didn't hurt either!” Treseder said.
O’Loughlin said Wavemaker has awesome momentum right now.
"I’m super stoked to bring Wavemaker’s belief in ‘positive provocation’ to life alongside a team of truly incredible leaders and strategic thinkers," O’Loughlin said.
O'Loughlin and Treseder joined Wavemaker in January 2024.
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