QMS has hired Amelia Allan as group business director for South Australia.
Allan, from July 29, will be responsible for leading the newly established South Australian sales function.
The expansion of QMS’ presence in the South Australian market comes as the company’s relationship with sales representation company Medianest concludes this month.
She joins from Wavemaker Adelaide, where she was marketplace associate director for almost two years. Before Wavemaker, she spent just under a decade in various sales roles at Southern Cross Austereo.
Late last year, QMS announced the addition of four digital large format sites on key arterials in Adelaide that now sees its South Australian network deliver advertisers more than 24 million impressions a week.
QMS chief sales officer, Tim Murphy, said over the past decade, Tim Kennedy and the team at Medianest have done a terrific job of showcasing the out-of-home company's portfolio of assets to the South Australian market.
“QMS’ ongoing network growth has reinforced the need for a dedicated local presence in Adelaide, and we look forward to connecting with our clients to further drive innovative DOOH solutions. Our sincere thanks are also extended to everyone at Medianest for 10 great years of representation," he said.
“I’m pleased to welcome Amelia to QMS in this important new role. She is very highly regarded, with strong media and agency experience.
“Her valuable market knowledge, passion for out of home and understanding of the entire media landscape will prove to be a valuable asset as we look to invest further into the South Australian market."
Allan said with the growth and momentum QMS has, the opportunity to be a part of that story for the South Australian market was something she had to be a part of.
“The timing of QMS’ expansion in South Australia could not have come at a better time," she said.
"With population growth and more advertisers looking to expand their local and national campaigns, I’m excited to lead the QMS team here through this next phase of growth for the business."
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