Independent media agency Half Dome has named Adrian Cosstick head of strategy.
Cosstick, beyond leading Half Dome’s strategic product and playing a significant role in new business, will focus on evolving the planning process to unlock boundary-breaking work for clients.
He comes to Half Dome with more than 14 years of industry experience. Prior to Wavemaker ANZ where he led strategy, planning and thought leadership for the Mondelez ANZ account for five years, Cossick was strategy director at Maxus Global, head of marketing at Draftstars Ltd and commercial manager at CrownBet.
Cosstick coming on board at Half Dome will see co-founder and current head of strategy Will Harms move into the role of head of clients.
Harms says he has been chasing Cosstick for a very, very long time so he is super excited to have him on board.
"We have always been aligned about the future of media strategy, so we can’t wait to build a super distinctive strategic product that brings that to life," he says.
“Hiring a new head of strategy will also allow me to focus purely on my role as head of clients, unlocking further benefits for our partners. We think having two senior strategy resources in the business will represent a real superpower for Half Dome, seeing strategic thinking to permeate through the whole business.”
Cosstick says he is thrilled to join Half Dome who have built an innovative and agile business that has a unique point of difference in the market.
"I’m looking forward to working with Will and the team to future-proof our clients’ communication strategies and design transformative solutions that combine creativity, technology, and pragmatism," he says.
"Developments in AI and marketing science make it an exciting time to work in communication and media planning.”
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