GroupM agency Wavemaker has promoted Brooke Major to client lead Mitsubishi Motors, tasked with driving the execution growth for the automotive brand.
Major will oversee Wavemaker’s continued stewardship of the Mitsubishi brand as the agency seeks to unlock new sources of growth through data, harnessing the benefits of GroupM’s wider data and tech capability.
She has close to two decades of media agency experience, across clients including Government of South Australia, Bridgestone and Weber Barbecues. Major has been with Wavemaker for seven years where in her previous role as marketplace director, she was responsible for leading activation and investment across the Mitsubishi account as well as other Wavemaker Adelaide clients.
Phil Mumford, Wavemaker Adelaide managing director, said Brooke is an exceptional client and team leader.
"She will bring positive provocation to everything we do for Mitsubishi," Mumford said.
"I am thrilled that we have someone of Brooke’s calibre to lead our partnership with the Adelaide market’s largest media client and to steer Mitsubishi into the future."
Sam Wight, Mitsubishi Motors general manager marketing and corporate affairs, said the brand is very much looking forward to continuing to work with Brooke in the new role.
"She has proven to be an asset for Wavemaker and for our business in her previous role as marketplace director and we know she will bring more value as our client lead," Wight said.
Major said she is truly very grateful to be given the opportunity to lead an amazing group of people working on the Mitsubishi account at Wavemaker.
"This 50-year partnership between the two brands is iconic and I am excited to be a part of the next era of amplifying Mitsubishi’s story in new and compelling ways," Major said.
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