Wavemaker Brisbane has helped Queensland based charity Bravehearts deliver its biggest campaign for the annual Bravehearts Day.
Thanks to the generosity of many media owners and the hard work by the Wavemaker team, more $1.09 million of media value was secured.
Bravehearts is a charity dedicated to the prevention and treatment of child sexual abuse, a crime that is experienced by one in four Australians.
The 2024 campaign asked supporters to be brave and help fight this crime by taking part in the ‘#BraveChallenge’ for Bravehearts Day on September 6.
Participants could choose their challenge to raise funds for Bravehearts’ work to prevent and treat child sexual abuse.
The national campaign delivered more than 31 million impressions through search, social, out-of-home, radio and TV.
Media supporters included Meta, Google, QMS, GOA/Alliance Outdoor, JCDecaux, Scentre Group, Aosco, Nova, Nine, Seven, Paramount, The Guardian and Pedestrian.
Wavemaker Brisbane marketplace director Emily Johnston said the agency is thrilled about the partnership.
“This ensured the incredible Bravehearts organisation received high visibility nationwide and prompted awareness for such an important fundraising period,” she said.
“We look forward to working with Bravehearts again throughout 2025.”
The fundraising day was the most successful Bravehearts Day on record for the charity, helping them raise over $250,000 with over 1,200 registrations.
Bravehearts CEO Alison Geale thanked Wavemaker for its support and making the 2024 Bravehearts Day campaign the most successful to date.
“Bravehearts Day is Australia’s longest-running and largest child protection campaign dedicated exclusively to raising awareness and funds for the prevention and treatment of child sexual abuse,” she said.
“Consistent community awareness is a key contributor in driving societal change. Thanks to Wavemaker, our message of child protection was spread nationwide, helping in the fight against child sexual abuse.”
The campaign was the first major campaign for UnLtd originating from Brisbane.
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