GroupM agency Wavemaker has re-organised leadership at Marketplace, which delivers excellence in data, technology and automation.
Peter Grose, Sydney head of Marketplace, has been promoted to national head of planning, charged with bringing vertical expertise and excellence to implementation planning.
Justin Arlt joins Wavemaker as national head of marketplace trading and is charged with national trading and activation excellence.
He was previously head of partnerships at Initiative Melbourne.
Grose and Arlt will lead Wavemaker’s national Marketplace team, consisting of more than 80 people across Sydney, Melbourne, Adelaide and Brisbane.
They report to chief investment officer, Philippa Noilea-Tani.
“In their new roles, Pete and Justin bring greater vertical expertise and leadership in both implementation planning and trading, which better reflects the changing and varied scope of the Marketplace function," said Noilea-Tani.
"This is a genuine step change in how Wavemaker connects with media partners and how we deliver consistent excellence and positively provoke growth for clients.”
Grose said it is important, in a rapidly changing media landscape, the team go beyond the expected to find new, creative solutions to deliver better outcomes for brands.
"I’m thrilled to be taking on a national remit and to be working closely with Justin to ensure we drive best-in-class processes and improved ways of working across our Marketplace team," he said.
Arlt said he is delighted.
"And excited by the task of elevating our relationships with media partners to deliver positively provocative work for the brands we work with," he said.
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