Ryan Haeusler.
Wavemaker has appointed Ryan Haeusler to the newly created role of national head of communication and planning design, tasked with maximising creative opportunities within media.
Haeusler is making the move after nine years at Initiative, most recently as national head of communications design, where he notably spearheaded the LEGO media account.
“I love Wavemaker’s positive provocation approach and the opportunities that opens up for clients, as well as for personal growth," Haeusler said.
"It was definitely a big attraction in me coming here and I am also excited to be working with all the incredible Wavemaker people and their clients. I can’t wait to see what we build together.”
At Wavemaker, Haeusler will report to chief growth & product officer James Hier, and will be responsible for elevating the union of media and creativity in the agency’s strategic offering.
“Ryan is a unicorn in the industry with his ability to apply rigour and magic to media," Hier said.
"He’s uniquely able to interpret a creative idea and wash it through all parts of a media plan, not just tactically, while also incrementally driving effectiveness and efficiency.
"His ability to orchestrate the engineering of media while maximising the creative opportunity is renowned in the industry. As client needs continue to evolve, Ryan’s combination of skills – partnered with Wavemaker’s Provocative Planning – are guaranteed to deliver results for our clients.”
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