Maddison Keogh from Initiative
Outlook 2023 - AdNews spoke to Maddison Keogh, group business director, Initiative, on 2022 and prospects for 2023.
"2022 has definitely come with its challenges but I think compared to the previous two years definitely saw more stability," she says.
"Next year, we've got to be prepared for the impact of the global recession, in particular, what that means for global clients."
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