Air New Zealand released its latest safety video, A Journey to Safety.
The video highlights the impact of New Zealand’s biodiversity crisis through the story of a young girl who transports a lost takahē to his new home with help from Air New Zealand and the Department of Conservation (DOC).
Rising star Lily Roebuck is supported in the role of Janey by DOC Threatened Species Ambassador Nicola Toki, DOC ranger Jerry Henry-Finch, Air New Zealand crew members Danielle Griffioen, Henry McIntyre, Shelly Pretorius and Jordan Young, children of Air New Zealand employees, and a CGI takahē named Mr T.
“While it’s lighthearted on the surface, it conveys a really important message – our native birds need our help," says Air New Zealand’s General Manager Global Brand and Content Marketing Jodi Williams.
"Our safety videos have collectively generated more than 180 million views over the past decade, so what better medium to shine a spotlight on New Zealand’s biodiversity crisis."
Department of Conservation Threatened Species Ambassador Nicola Toki says right now is a globally significant time when it comes to New Zealand’s biodiversity crisis.
“The reality is, a huge number of our species are on the fast track to extinction," says Toki .
"We’ve already lost 50 species of birds since humans arrived in New Zealand, and each year up to 25 million native birds are killed by introduced predators. Protecting our native taonga is a massive challenge, but one all Kiwis and businesses can be part of, by doing things like purchasing backyard traps and getting behind their local community groups."
Credits:
Air New Zealand
General Manager Global Brand and Content Marketing - Jodi Williams
Senior Manager Brand Marketing - Erica Beagley
Brand Marketing Manager - Grace Blewitt
Senior Manager Content Marketing - Maria Ryan-Young
Content Delivery Manager - Saffron Jackson
Social Media Specialist - Nat Johnson
Creative Agency - Pitchblack Partners
Production Company - Jetblack
Director - Josh Frizzell, Eight
DOP - Darryl Ward
Editor - Tim Mauger
Animation - Toybox
Sound - Franklin Road
Music - Mahuia Bridgeman-Cooper
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