More than 40 of Western Australia’s advertising, media and communications professionals have signed up for the inaugural Oasis Sleepout, with the goal of raising $30,000 for disadvantaged youth.
The March 27 event offers participants a chance to experience the harsh realities of homelessness for one night, while also raising funds for the Oasis Ball 2025 which annually donates to the Salvation Army’s Oasis House.
A group of 40 will come together to spend one night sleeping rough in a secure Northbridge location, the Salvation Army HQ’s carpark.
Those registered will swap a comfy mattress and doona for a hard carpark floor with only a piece of cardboard and a sleeping bag.
The night will include a guided tour of the area and discussions with individuals and organisations dedicated to providing services for those experiencing homelessness.
"This immersive experience is designed to increase awareness of the challenges faced by disadvantaged youth, and to inspire participants to contribute to positive change," said Michelle Testa, client partner at Carat and Oasis committee chair.
"By taking part in the Oasis Sleepout, attendees not only connect to the cause but also raise vital funds for the 2025 Oasis Ball, ensuring its success in supporting youth in need."
“We’ve been blown away with the engagement from the industry, with Senior Leaders and Junior talent signing up as soon as we reached out. It’s a great reflection of the industry’s commitment to be a force for good."
Antonell Doyle, Group Commercial Director, from Nova Perth was first to commit.
“I’m looking forward to helping raise funds for Oasis House. I feel pretty lucky in my life and I just want to be able to do something to give. When Michelle asked me I never hesitated, keen to help but won’t lie it’s been a while since I been out in Northbridge after midnight!”
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