The Western Australian Government's master media contract is up for comment in January, AdNews can reveal.
The industry will, in an early tender advice, be invited to provide comment and feedback.
The department of finance is expected to launch an open tender.
The department anticipates that some creative services may also be available via the proposed common use arrangement.
The incumbents Carat and Initiative extended the contract for another 12 months earlier this year, after an audit found examples of the state's advertising campaigns to be non-compliant.
This is the largest media account in the state with an estimated $60 million in media billings.
The contract is made of three categories media booking and buying, media strategy and channel planning and additional advertising services.
The campaigns are decided on a case-by-case basis with the client choosing at their own discretion.
Carat has worked on the account since 2013.
Initiative won two parts of the account in the last pitch in 2018, including 'non-campaign services' and 'campaign services'.
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