Shoppable and interactive content technology company Vudoo has partnered with Scroll Media, a digital advertising network that represents advertising sales for more than 40 premium publishers across Australia and New Zealand.
Advertisers using Scroll Media’s digital ad network, which includes high-impact display, video and gamified ads, will gain access to high-intent audiences across key verticals such as gaming, travel, sport, health, tech and automotive.
The collaboration means Scroll Media's publisher partners can integrate Vudoo’s solutions into content and various ad formats, providing bespoke branding opportunities for clients and advertising partners.
The partnership will enhance the ability to deliver action-driven creatives, such as completing product purchases, lead generation forms, booking test drives, scheduling consultations, requesting demos, and downloading information sheets.
Scroll Media MD Jane Ormsby said as a publisher audience network, it can now offer not only top-of-funnel awareness and consideration metrics to clients, but tangible business outcomes like add-to-cart and payment functionalities.
"What sets Vudoo apart is their unique ability to integrate a shopfront directly into in-stream video and content, resulting in higher click-to-conversion rates and a more seamless consumer journey," she said.
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