Advertising commerce company Vudoo has appointed Drew Perry managing director for Asia Pacific.
Perry has two decades of ad tech experience, including founding an intelligent business automation and system integration solutions provider Autonic.
Vudoo CEO and founder Nick Morgan said the team is delighted to welcome Perry.
"Drew’s values and strategic outlook align very well with the Vudoo team and we’re confident that his leadership will help drive our commercial and cultural goals, setting a strong foundation for the next phase of our growth across this key market in realising the Vudoo vision,” Morgan said.
Perry said Vudoo is uniquely positioned to enable brands and agencies to amplify their existing strategies.
“I was drawn to Vudoo as it is at the forefront of innovation in commerce media, particularly in driving direct consumer engagement through interactive shoppable ads," Perry said.
"Vudoo’s platform equips businesses to rethink and reimagine what a campaign can be, providing them with a point of differentiation to bolster engagement and drive innovative and effective results while measuring intent signals along the way.
"I’m excited to spearhead this transformation, particularly in APAC, where there’s huge growth potential in piloting innovative solutions."
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