Swedish automaker Volvo Cars has called a global media pitch, initiated by its head office in Gothenburg, AdNews can confirm.
Incumbent GroupM media agency Mindshare has held the account globally and in Australia for 25 years.
GroupM gave no local comment, and it is unclear how this pitch will affect Australia.
WhiteGREY, which has been absorbed into AKQA this year, is Volvo’s local creative agency.
Volvo is known locally for its 2018 project, Living Seawall, in Sydney Harbour with the installation of tiles that mimic the root structure of mangroves.
Created using 3D printing and made from concrete reinforced with recycled plastic fibres, the tiles encourage marine life such as oysters and fish to form habitats and thrive in the harbour, which has become increasingly polluted by plastic.
Volvo aims to become a fully electric car maker by 2030 and plans to roll out a whole new family of pure electric cars in the coming years, one of the auto industry’s most ambitious electrification plans, Volvo Car Australia managing director Stephen Connor said.
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