German automobile manufacturer Volkswagen has extended its global creative agency contract with DDB for three years, including Australia, AdNews can confirm.
The Omnicom creative agency has held the account for six decades.
DDB’s contract with VW ended in 2023, but the agency was given two six-month extensions prior to the announcement.
February saw Volkswagen release its first brand campaign in seven years 'Let's go for a drive'. The creative concept is centred around the simple life of a lighthouse keeper working and living on an island.
More recently, Volkswagen Australia, DDB Group, University of Melbourne and WIRES designed the RooBadge for a campaign to help reduce car collisions with kangaroos.
Omnicom media agency PHD was re-appointed to the brand's global media account, after a lengthy pitch, in June.
DDB and Volkswagen had no comment.
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