VMO has secured the exclusive advertising rights to Mall 88, the newly developed retail precinct at St Leonards in Sydney’s Lower North Shore, developed by JQZ.
The $1.6 billion mixed-use development brings to life a three-level shopping centre, anchored by a Coles supermarket, a public library commercial office spaces, over 600 luxury residential apartments and an open-air plaza at ground level boasting a dining precinct.
The centrepiece of the development is ‘The Halo’ which is the longest digital curved retail screen in the southern hemisphere. Measuring 40 metres in length, The Halo curves across the main precinct thoroughfare.
Alongside the immersive Large Format Platinum screen, 15 digital floor and ceiling-mounted panels are installed within direct proximity to Coles and other key retailers.
A representative from JQZ said selecting VMO as its media was driven by a desire to elevate the outdoor media approach to a superior level of quality and innovation.
"The collaborative efforts demonstrated by the team in crafting and implementing optimal solutions across the precinct have truly exceeded our expectations," said JQZ.
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