VMO has launched the Ultimate Media Champion (UMC) aiming to unite media agency employees through health and wellness.
From the pool of applicants, 210 individuals will be selected from Sydney, Melbourne and Brisbane to be put through their paces to participate in a bespoke 'Fitter, Faster, Stronger' program over six weeks beginning in July, ahead of a state-based final event in September.
"With the Ultimate Media Champion, our mission is to bring the industry together, champion the significance of well-being and actively foster a culture of health and wellness among the people we work with on a day-to-day basis," VMO managing director Paul Butler said.
“The competition has been designed to include both mental challenges amongst algorithm-based physical challenges, so it's not about being the fittest and strongest person.Mental health fitness is such an important part of our industry, and this competition reflects that."
As part of the competition, a male and female champion from each state - NSW, VIC and QLD - will be crowned the Ultimate Media Champion and will walk away with a $5,000 Webjet voucher, a one-year Fitness First or Goodlife membership plus an exclusive UMC title winners belt.
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