VMO has teamed with Yahoo DSP to launch OmniStream, allowing Connected TV (CTV) advertisers to extend campaigns into digital out-of-home (DOOH) environments.
Yahoo’s CTV buyers can now extend campaigns across VMO Active and VMO On-The-Go, two of VMO’s premium AV networks.
VMO On-The-Go network spans 1,200 premium retail-convenience locations, including Reddy Express and BP, and connects brands with consumers in a high-transacting retail environment through 1:1 AV formats.
"This collaboration represents a significant opportunity to extend audience reach by bridging the power of CTV with the unparalleled impact of AV DOOH assets," Sabarish Chirakkal, director of programmatic at VMO, said.
“As consumers increasingly engage with content across multiple platforms, combining CTV with DOOH allows us to offer advertisers a seamless and more effective way to amplify their message."
Keren Homan, head of strategy at Yahoo DSP in Australia, said the partnership is about making it easier for brands to connect the dots, extending their campaigns across different environments without the complexity.
“Working with VMO, we’re making that a reality in a way that’s simple, scalable, and measurable. As consumers move fluidly between screens, this solution ensures advertisers can maintain visibility and engagement beyond the home, backed by Yahoo DSP’s data-driven insights and measurement capabilities," he said.
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