VMO creates domination activation at Sydney World Square

By AdNews | 21 December 2023
 

VMO has launched a domination activation within the World Square in Sydney.

This takeover allows brands to activate across a series of floor, wall, and ceiling decals, column wraps, full branding of World Square's most iconic feature—the "Dragon Stairs" beneath its dragon's tail, and digital placements across all of VMO's large-format screens in the centre.

World Square is a retail precinct and urban development that includes World Square Shopping with over 100 retailers, luxury residential buildings Hordern Towers and World Tower, as well as office towers 680 World Square and 50 Goulburn Street which collectively have over 55 commercial floors.

It is also home to Rydges World Square Hotel, which has 10 floors of hotel, restaurants, and commercial space.

Annalisa Sgambati, marketing manager at World Square, says VMO offers their clients a distinct advantage when it comes to advertising at World Square.

"We share a common mission with the team at VMO; to unite and engage the vibrant shopping community at World Square with the brands and retailers they hold in high esteem. Our collective goal is to amplify brand impact and craft meaningful and memorable consumer experiences," she says.

MD of VMO Paul Butler said this is an exciting collaboration with the team at World Square, enabling brands to deeply connect with consumers who frequent this busy location in the heart of Sydney CBD.

"We're excited to have Lion’s Kirin Hyoketsu on board as one of our first partners to launch this revitalised concept to the market," he says.

The Kirin Hyoketsu World Square Domination campaign is live for the whole month of December.

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