VMO has revealed a series of key leadership appointments and investment in talent as it continues its growth in the outdoor advertising industry.
Effective immediately Geoff Cochrane has been promoted to national sales director, VMO and will be leading the sales team across the three VMO products – Shop, On-the-go and Active.
Including Cochrane, an additional seven roles are to be added to the business across Australia over the next few months.
With over 15 years of outdoor experience Cochrane has most recently been leading VMO Active for the past five years.
“Geoff has fantastic industry experience, joining VMO in 2016 when we acquired Active Media Group. Prior to Active he had over 10 years with JC Decaux," VMO managing director Paul Butler says.
"Geoff’s proven track record in leading sales teams, his reputation in market and ability to drive market share will be key to propelling VMO into the future.”
The appointment of Cochrane follows several structural changes in Victoria that saw Val Morgan veteran Deb Trela take on a group role general manager - sales Victoria, for the cinema and outdoor businesses.
In addition, Lucy Porter will join VMO as group sales manager coming from JCDecaux from 15 July. Carolyne Wearne will continue her role as sales director Val Morgan/VMO for Queensland, and Madison Bayley has been promoted to account manager VMO.
“These key appointments, internal promotions and welcoming of fantastic new talent are testament to VMO’s commitment to attracting and developing exceptional people within the business," Butler says.
"Geoff, Deb and Caro have extensive experience in the media industry which will help shape the future of VMO and enhance our offering to exceed the evolving expectations of our clients. We are very excited about the future”.
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