VMO and Val Morgan Digital have made two senior leadership promotions, Liam O’Meara to Val Morgan Digital national sales director and Alex Anthony NSW sales director of VMO.
O’Meara started with Val Morgan Cinema in 2016 in the role of group sales manager before taking on the role of NSW sales director of VMO in 2019.
Last year, O’Meara took on the role of GM, outdoor and digital sales NSW, where he was responsible for driving deeper collaboration across the VMO and Val Morgan Digital sales team and campaign solutions.
In his new role, he will be responsible for leading the sales team, developing and driving sales strategies to accelerate revenue growth across Val Morgan Digital’s properties, reporting to Brian Florido, managing director.
O’Meara said he was excited to lead the Val Morgan Digital team in the next stage of growth.
“Over the last few years, Val Morgan Digital has seen significant growth with the network going from strength to strength with the addition BuzzFeed and Tasty, carving and fortifying its position to become the number one digital publisher in Australia for the 14- 39 demographic," he said.
"I’m thrilled to step into the role of National Sales Director during this exciting phase of expansion.”
Florido said during the last year of working across both VMO and Val Morgan Digital as GM of NSW Sales, O'Meara made a significant impact and was excited to see him spearhead the sales team.
"Over the past year, Liam has played a pivotal role in fostering collaboration across Val Morgan Digital and VMO, and we’re thrilled to have such a well-respected individual step into the role of national sales director to lead our sales team and continue driving positive outcomes for our clients," he said.
Geoff Cochrane, national sales director of VMO, said the company is equally as excited to see Anthony step into the role leading its NSW sales team.
"Over the last five years, Alex has made an immense contribution and impact across not only the NSW team, but the entire business," said Cochrane.
"Alex is the perfect person to tackle the role and we’re thrilled to see him continue his progression within VMO.”
Anthony started his career in outdoor advertising in 2018 as an account manager at VMO. Prior to VMO, his experience spanned media sales recruitment, creative solutions in radio and digital solutions in London.
In 2020, he was promoted to group sales manager. In Anthony’s new position, he will report to Cochrane.
Anthony said he is honoured to lead the talented NSW sales team.
"And to continue building strong, lasting relationships with our partners and clients," he said.
Both promotions are effective January 1, 2024.
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